ABSTRACT
The commercial starts with the number 1984 appearing on the screen. We then cut to an extreme long shot of vaguely perceived fi gures marching through a tunnel joining gigantic structures. We cut then to a long shot of fi gures marching. They all have had their hair shaven and are wearing dull uniforms. They have no expression on their faces. There is a closeup of their heavy boots. A quick cut shows a blonde woman, with a white jersey and red shorts, running. We see her only for an instant. The next cut shows the fi gures again and then we cut to a shot of her being pursued by helmet clad storm-trooper fi gures. There is cutting back and forth in the commercial between the blonde woman and the troopers pursuing her. We see another extreme long shot of the inmates of this institution sitting in a huge room. They are watching a gigantic television set. A fi gure wearing glasses is addressing the inmates, who sit staring at the television image as if in a hypnotic trance. He is talking about their being free, united, and so on. The blonde woman, who is carrying a sledgehammer enters the room. She hurls the sledgehammer at the television screen and there is a gigantic explosion. The explosion creates an image that looks somewhat like that generated by an atomic bomb. The inmates stare, dazed and open-mouthed, at the screen. A message from Apple computers appears on the screen informing viewers that Apple will be introducing a new computer-The Macintosh-shortly.
