ABSTRACT
Some of the main differences between the attitudes of executives in the non-leader companies and in Universal will be apparent. This chapter considers the case of the Davidson Company. The Davidson Company has risen to national prominence with great rapidity, having been formed as recently as 1958 with a very small capital within this space of time it has achieved a production rate of a large number of units of product B which, if sustained, gives it a share of about 10 per cent of the market. In terms of the individual, it is essentially a one-man business, in the sense that T. Benjamin founded it, built it up, and retains absolute control. The Davidson Company has a value as a company substantially in excess of the equivalent of three million dollars. It seems as though in the Davidson group the beard plays the same role as the special language at Universal.
