ABSTRACT
One non-leader firm experienced the impact of a new management-ownership. It came about as a result of a business merger. At present this company is undergoing extensive changes in its top-level management, in the rest of its executive hierarchy, in its resources, and in its marketing policies. It is too early to judge the real Impact of these developments, although in terms of sales, profits, and market shares, at least in one product group, the beginning seems auspicious. Another non-leader company went out of the product group C market as a manufacturer. A third, after an abortive attempt to get into this market with a prestige product, stopped production. A fourth merged with the Davidson Company. At the Davidson Company success continues. It has expanded further. The firm's activities have profitably extended into other product group markets. Other things remaining equal, it should continue to develop further, possibly at a geometric rate.
