ABSTRACT
This book invites the reader for a journey into the world of management knowledge industries – individuals and firms, shaping our views about the realm of management, and offering ready-made solutions, which allow organizations to look at their environment as through pink glasses. These solutions comprise of popular management bestsellers, consulting services, software systems, “methodologies” and approaches to organizational change, training courses, professional certifications and even new corporate positions. Many dream of being part of this fascinating world, which generates unproportionally high revenues when compared to the investments and material resources, using merely intangible ideas and sophisticated marketing techniques. Equally many criticize this world – regardless of whether they are motivated by envy or actual concerns about the efficiency of proposed means.
