ABSTRACT
The analyzed management fashion - knowledge management - became over time entrenched in organizations, but neither necessarily under its original name (which may have negative connotations nowadays), nor with the original contents of knowledge management concepts. In the diffusion process, both the label and contents of fashion changed, so that practically another concept was established. This phenomenon is not addressed by the traditional management fashion model – but the notion of management fashions used in this book refers actually to the packaging of management knowledge and to product/service bundles (comp. Newell, Swan, Galliers 2000), consisting of certain prescriptions or tools, and positioned in a specific way, linked to the fashionable label.
