ABSTRACT
The dramaturgical principle we have articulated is one thing; any given individual's awareness of it is quite another. Certainly, during the course of the ordinary events of everyday life, or even through what has been called the "demand effects" of social scientists who constantly ask us if we are aware of this or that principle of human behavior, human beings may come to be not only expressive, but also aware of their expressiveness. The awareness of this princi ple can then be used to organize one's experiences, communicate more effec tively with other people, manipulate and deceive them, or present one's self in a more favorable light. Thus, there are at least four possibilities:
