ABSTRACT
This chapter illustrates the importance of the social side of economic activity, that is, embeddedness. It focuses on the process of embeddedness to see how economic actions, such as the transplant project, are shaped by social and organizational relations that can have an independent impact on an economic system. The chapter describes the way that noneconomic community groups are drawn into projects that provide the concrete personal and organizational ties that are supportive of the transplant project. It also focuses on the corporatism. The structure and ideology of corporatism achieves its credibility through the way that people in the community think about and talk about the transplant. The ideology of corporatism, and its implementation through social and cultural integration of the new corporate citizen, may have had the unanticipated result of producing a homogeneous work force that excluded nonwhites.
