ABSTRACT
Cataloguing serves a number of purposes. From a CHM perspective, it ensures that a representative sample of the region’s tangible and intangible heritage is conserved for future generations. From a tourism perspective, cataloguing seeks to identify icon assets, determine if there is a critical mass of cultural assets at the destination to determine whether to promote it as a cultural tourism destination and what the theme might be for any promotion of that kind. In addition, the spatial distribution of these assets will offer insights into how they can be bundled into nodes, precincts, networks, or themed touring routes. While a critical mass of assets is important, it is even more important to be able to identify icon assets: those assets that are truly unique or outstanding that will draw people to the destination.
