ABSTRACT
The consumption cycle may be conceptualized in four major phases. The first two phases are identification of unmet needs in the form of plans (Phase 1) and an intervening process of decision-making in choosing the best course of action (Phase 2). The next two phases are an action of purchase and consumption (Phase 3), ending with an evaluation of the adequacy of the action as satisfying or dissatisfying (Phase 4). This chapter explores the optimum combination of achievements by phases. The exposition procedure to be employed minimizes the presentation of tables because of the enormous number of antecedent variables assessed and the repetition which would be required for each of the three phases of the consumption cycle. The chapter presents a statistical table which shows at the zero order level the amount, direction and significance of the correlation between each antecedent variable and the consumership variable of that phase for all generations.
