ABSTRACT
This chapter summarizes significant socioeconomic pressures for broader organizational performance criteria and argues that researchers and executives need to incorporate these into their analyses in order to avoid loss of credibility with investors, politicians and major segments of general society. This research identifies trends in the literature and society as a step toward encouraging positive actions rather than proposing comprehensive solutions. As scientific instruments permit the measurement of more aspects of firms' activities with greater precision and citizens become better informed of those results, such stakeholders can be expected to ask more pointed questions of their political representatives as well as corporate managers about levels of greenhouse gas emissions, aircraft and food supply safety and other non-financial performance indicators. There have been relatively few cross-country studies of non-financial reporting, so this could become a relatively fertile domain for future research.
