ABSTRACT
To strengthen its competitive position, enhance its effectiveness, and improve its efficiency, an organization needs to carefully integrate two goals in the development and deployment of its strategy: (1) Introduction of new products, services, processes, and technologies, and (2) Improvement of current products, services, processes, and technologies. The first goal is essential to enhancing organizational effectiveness, increasing market share, and attracting new customers. It can be pursued through research, radical innovation, new product development, and project management. The second goal is essential to delivering current products and services efficiently, and sustaining customer satisfaction. It can be pursued through business systems improvement initiatives, and the current quality strategy called the Six Sigma method.
