ABSTRACT
Imagine this: A person stops in front of a digital billboard near a bank, and suddenly a message appears advertising an investment product that matches the person's interests. This is enabled by a new advertising tool called facial recognition technology, which reads human faces to determine a person's approximate age, gender, and race and then generates advertising for brands appealing to the person's demographic. For example, teenage boys may be shown an ad for basketball shoes, while an older individual is shown an ad for retirement insurance.
