ABSTRACT
C. G. Jung’s approach to personality has been neglected by academic psychology, particularly in the United Kingdom. This has had the effect of restricting Jung scholarship to Jungian circles. Meanwhile, opinions, criticisms, and controversies, whose source is often not acknowledged, have circulated freely in academia and have become ‘common knowledge’ about Jung’s ideas. Undergraduate textbooks written by psychologists have an important role in creating an image of Jung in the academic world. This chapter reviews the treatment of Jung’s theory in textbooks and supplementary texts of personality theory over almost seventy years. I consider how the image and place of Jung has been constructed and transmitted in texts that are likely to have had a formative infl uence on the psychological professionals of today.
