ABSTRACT
The print media play a key role in constructing discourses and narrative around political, cultural and sporting events. The written-press accreditation is an important part in any event organisation, with priority given to rights holders. Richard Williams highlights the ways in which differing media interact and feed off each other in a complex manner that has become even more intense and faster paced in the digital age of always on media and real-time social media comment. The chapter provides an overview of the role of the print and online media in covering sporting events. It examines the changing nature of this particular sporting stakeholder and identifies some of the pressures and challenges they present to event organisers. The chapter argues that technological and institutional factors are driving change among these sports journalists and that while their influence may be altering they remain an important part of the media sports ecology in the digital age.
