ABSTRACT
One of the greatest changes in the global economy over the last 20 years has been the rise of the BRIC – Brazil, Russia, India, and China – economies (O’Neal, 2001). These nations, with their huge populations and in some cases access to plentiful natural resources, have reshaped world trade patterns (Watt, 2006; Havlik et al., 2009; Ogrean and Herciu, 2010; De Castro, 2012). Although there is some distance between the current situation and the potential for these economies to influence different markets for goods and services, it is clear that few global businesses and policymakers consider it wise to ignore these economies.
