ABSTRACT
The challenge of analyzing the complexity of discourse and its underlying functions as social action has become an issue of relevance, especially in recent times, where the transmission of ideas and information through multimodal texts (e.g., language, image and sound) have emerged as principal players in the development, maintenance and destabilization of cultural trends. The rapid technologization and proliferation of diverse media platforms has facilitated such transmissions, giving rise to complex patterns of meaning between individuals and groups across space and time.
