Your initial reactions probably depended on whether or not you were familiar with Bollywood films and their imagery or with the story being portrayed. If not, you will probably have wanted to ask who the characters are, and why one seems to be a monkey in human form and another has ten heads. You may have wondered why this kind of story is claimed to be a universal ‘best watch’ and have been inclined to think, in a chapter on myth, that ‘myth’ might imply something that could not be true. The brief synopsis of the story in Box 4.1 should enable you to identify the characters shown. At the end of the chapter you might want to come back to your initial response and see how you would read the poster in the light of the discussion that follows.