ABSTRACT
This book was motivated by the recent progress in behavioural economics and aimed at the advancement of economic ethics and business ethics by combining normative principles and empirical evidence grounded on the key motivational forces in economic decision making. Hence the main objective was to align economic ethics and business with a modern microeconomic foundation. This meant relating behavioural economics and also some elementary game theory with economic ethics and business ethics. With regard to ethical theory the focus was put on order ethics as a well-established theory, which also accounts both for an economic and a business layer.
