ABSTRACT
The designer and director Johnny Hardstaff once made a rather effective advert for Orange Telecom by dribbling paint, very slowly and luxuriously, over various surfaces and filming the whole lot very beautifully. 1 I mention this because there are many ideas inherent in the concept of graphics, and dribbling paint isn’t generally one of them: as it stands, the advert was an effective piece of visual communication, without ever relying on traditional graphic design processes. It defied the logic of tradition, but succeeded by understanding the culture it was aimed at.
