chapter  5
Fruit and Vegetable Supply Chains
Pages 29

This chapter evaluates fruit and vegetable supply chains. We begin with an industry overview, assessing demand factors and production and distribution patterns in the industry. We then present the basic produce supply chain. Finally, growing, processing and marketing variations in the chain are explored, specifi cally value-added processing and organic and direct sales activities. The latter activities pertain to sustainability trends in the industry.