ABSTRACT
Since the Internet started gaining in popularity in the mid-1990s, the newspaper industry has been experimenting with this new medium by publishing electronic editions online. As of 2003, nearly 1,500 North American daily newspapers had launched Web sites (Newspaper Association of America, 2003). Unlike pure-play Internet content providers who devote everything to the online venture, newspaper publishers have to worry about the market relation between their online offerings and their core product—the print newspaper.
