ABSTRACT

Newspaper reading represents perhaps the most traditional means of acquiring news and public affairs information. Now online news threatens the venerable newspaper medium. But what cognitive and affective differences, if any, do members of the public have as they shift their news medium preference from one modality to another? This chapter, grounded in a uses and gratifications framework, seeks to understand whether the use of offline newspaper and online news sources involve the same or different perceived utilities for acquiring the news.