chapter  11
16 Pages

Teaching Organizational Communication

With limited experience as full-time organizational members, students cling to a number of naive assumptions about organizational communication. Students typically seek prescriptions or “five easy steps” to address complex organizational issues. Although instructors can generate guidelines, suggestions, and options for effective communication, variations in organizational cultures and situations make it difficult to prescribe communicative behaviors. For instance, research suggests that the adoption of new communication technology is more successful when members of an employee’s social network use this innovation (Fulk, Schmitz, & Steinfield, 1990); however, students need to understand that media skills, task characteristics, and formal training also impact on the sustained use of new technology.