chapter  9
12 Pages

The Sony Corporation

The Sony Corporation is a leading TNMC and ranks as a world leader in new product development and sales. The introduction of its Walkman product and related broadcast equipment have defined an entire generation in the field of consumer electronies. The company has carved out a distinct niehe by providing consumers with products they did not know they wanted, including everything from the now famous Walkman to related audio and video equipment. In less than 40 years, the company has evolved from a small transistor radio maker to a world-class manufacturer of broadcast equipment, compact discs, digital audiotape, and HDTY.