chapter  1
17 Pages

The Transnational Media Corporation and Foreign Direct Investment

The multinational corporation is a nationally based company with overseas operations in two or more countries. It is a salient feature of today's global economic landscape. The origins of the multinational corporation can be traced back to the early 19th century.] However, today's multinational corporation is one of the important economic legacies of the post-World War 11 period. The postwar setting provided the right conditions for its rapid growth and deve1opment.2