chapter  4
12 Pages

Inheritance Effects

Inheritance effects are one of the most pervasive features of television audience behavior. Sometimes called lead-in effects, or simply audience flow, they are the inordinately high levels of audience duplication found between adjacent television programs. Inheritance effects are at the heart of many programming practices. They are also an essential element in various attempts to model mass audience behavior. Anyone who wants to know how television audiences form and change over time must understand inheritance effects.