It is disheartening to see how little has been done in visual communication media aesthetics research. Even so, a variety of avenues have been taken in establishing an overabundance of personalized techniques, practical guidelines, and untested hypotheses, particularly in the area of television aesthetics. Observers, practitioners, and theoreticians of television have recognized the importance of aesthetics in the medium's development. However, only recently has empirical work begun to support television's link to aesthetics. The field of television aesthetics needs to continue its pioneering efforts to built new models for the study of television aesthetics, to develop the constructs of the three axes of television aesthetics (perception, cognition, and composition), to refine the theories and research paradigms, and to generate appropriate research questions that produce scientifically tested answers.