chapter
Introduction
Pages 12

There was more, however, than the awakening of Western people's holistic right brain that contributed to the development of the grammar of the television medium and the field of television aesthetics. Significant developments that affected the genesis of television aesthetics occurred in various related fields. Herein, I provide: (a) a brief review of the major developments in the evolution of aesthetics, as they relate to media aesthetics; (b) an examination of the roles of perception, cognition, and composition regarding the development of television aesthetics; and (c) a summary of the content of each of the three parts of the book.