ABSTRACT
The Events module makes word, phrasal, and clausal lexicalizations part of the rhetorical design. From the view of Events, the design structure is not organized into public models, nor into the positive and negative structures of the speaker and the opponent. From the vantage of Events, the design structure is organized into conceptual structures with the potential of uniquely tying the design structure to the immediate audience. The Events module, like the Tactics module, forages the rhetorical situation, searching for opportunities to elaborate the structure in ways to connect with the immediate audience; searching for ways to make the structure seem the personal possession of the immediate audience; Events searches for ways to make the audience feel as if the design structure were custom tailored to fit the uniqueness of the rhetorical situation that it now occupies; and Events looks for ways to make the immediate audience feel that the rhetorical design is relevant to it, so thoroughly does the lexicalized structure reflect its take on things.
