chapter  8
16 Pages

Marketing and the Co-Production of Knowledge

Sought knowledge is a function of two phenomena: disseminating information and interpreting it. Both of these phenomena are prevalent in the defense R&D community. In the several previous chapters we have seen the broad patterns that govern the disseminating of information and the opportunities these patterns provide for interpreting it. They are all permutations of the customer-vendor relationship. In the defense R&D community, that relationship is formulated to a high degree by marketing. In the transactions for procuring R&D services, marketing channels the dissemination of information and generates opportunities for interpreting it. This chapter examines the ways in which marketing operates in the procurement of R&D.