chapter  6
16 Pages

Presidential Rhetoric

T his chapter focuses on language, in particular the language that presidents use to persuade citizens and elites. Language plays a central role in political communication. It is through words that candidates campaign for election, through words that presidents try to gain support for their policies, and through words that leaders and citizens conduct dialogues about the nation's past, present, and future. The study of political language is one of the oldest areas of academic inquiry. It dates back to ancient Greece-to Plato and Aristotle whose works on political rhetoric have survived diverse tests of time.