chapter  1
13 Pages

Introduction to Political Communication

In New York, the I-man, Don Imus, called Newt Gingrich "a man who would eat road kill," O. J. Simpson "a moron," Alice Rivlin a "little dwarf," Bob Novak the man with "the worst hair on the planet," and Ted Kennedy "a fat slob with a head the size of a dumpster.,,2

the Madison project increased knowledge of public affairs and drew people into the electoral process.4