ABSTRACT

Images of certain nations, however right or wrong they might be, seem to form, fundamentally, through a very complex communication process involving varied information sources. The various communication sources are responsible for the image or images of another nation in all strata of a population. Education and travel that is the degree of personal experience of foreign cultures are also of extraordinary importance to image building. With respect to the entire field of image building, it can be said that there has not been enough research on the historical dimension. So called "classical" literature also transports images. Someone who became famous for image cultivation by deception was Prince Grigory Aleksandrovich Potemkin, who wanted to show his empress, Catherine II, how successfully he was colonizing New Russia, the Ukrainian steppes, although he was, in fact, overreaching himself. For the nation-state, PR means the planned and continuous distribution of interest-bound information by a state aimed at improving the country's image abroad.