chapter  11
20 Pages

Horror's Effect on Social Perceptions and Behaviors

Social research has a long history of investigations looking at the determinants of perception and behavior associated with various environmental features. When these investigations have considered the role of communication stimuli, they have often focused on violent and horrific content. Although there is reason to posit that this type of content has functional outcomes for the development and governance of a person's emotional well-being, its impact on outcomes pertaining to other individuals remains an issue of great concern. Critical research on aspects of person perception involve interpersonal attraction and perceptions of victims of violence. At the same time, research on social behavior has concentrated on aggression and social support. This chapter attempts to explore these issues as they relate to fictional horror.