The Economics of the Horror Film
The horror film has its origins in the rise of popularity of the novel and theatre as mass entertainment. Throughout the 19th century, English Gothic novels (and their stage adaptions) made early mass culture entrepreneurs rich. Thus it was not surprising that at the tum into the 20th century, with the rise of the cinema, this wealth of accumulated horror plots would be fashioned into moving pictures. The horror genre had long proven it could raise an intended fear and dread in audiences (as well as profits), most frequently from an abnormal threatening monster disturbing the "natural" order (Carroll, 1990).