chapter  3
18 Pages

Construct Accessibility: Determinants, Consequences, and Implications for the Media

The primary focus of this chapter is the determinants and consequences of construct accessibility. We review very generally the processes underlying changes in construct accessibility, and the processes through which construct accessibili­ ty affects judgments and behavior. Although there have been some excellent dis­ cussions of construct accessibility previously (notably Higgins & King, 1981), our treatment of the topic is broader than prior efforts.