chapter  7
14 Pages

Adprop: Appropriately Cool!

For at least half a century, a debate has raged over whether advertising is or is not propaganda. Advertising was considered to be propaganda because of its tendencies toward mass deception and exploitation, yet it also provided information on behalf of socially important causes and helped satisfy personal needs, which deemed it not to be propaganda. This book argues, of course, that we are observing propaganda in both instances, but in some cases we are addressing old prop and in other cases the new.