chapter  26
10 Pages

The 1996 Campaign: Softprop and Hardprop

The 1996 campaign devolved into a more subtle battle than in 1992 when Clinton succeeded in voiding the character issue and substituting newprop issues for the old. The question looming in 1996 was if Dole could soften his approach so that he could be regarded as an acceptable alternative to an incumbent President who by position and inclination already was feasting on a political diet of newprop.