chapter  2
9 Pages

Definitionprop: Distinguishing the Old Propaganda From the New

Propaganda never has been easy to define. There are, indeed, as many definitions of propaganda as there are definers, and they express every interest, activity, and area of knowledge.

It is no different in this case; traditional definitions that were conceived in mass cultures and in academic cloisters are less applicable to popular cultures and in diverse settings. To achieve functional definitions of the old and the new propagandas we must review the nature of all propagandas and their functioning in a popular culture.