chapter  11
17 Pages

Communication and Health Education

Health education is an important communication process where relevant health information is disseminated to those individuals who can best utilize such data to reduce health risks and to increase the effectiveness of health care (Kreps, 1988; Tones, 1986). Health education is a complex, multifaceted communication process (Rubinson & Alles, 1984). It involves a wide range of different communicators such as health-care providers, biomedical and behavioral researchers, educators and students (at the primary, secondary, collegiate, graduate, professional school, and postgraduate levels), health-care consumers, government officials, as well as mass media representatives and their audiences. Health educators employ a wide range of health communication strategies and utilize many different communication channels to effectively disseminate and influence the use of relevant health information (Kreps, 1985c).