ABSTRACT
Most people think advertising does not affect them. We rarely pay attention to it, they say. "Our eyes glaze over when the commercials come on. In one ear, out the other." But that is not the whole story. As we saw in chapter 7 on effects of mass media, the content of media has become so pervasive that our minds absorb the messages without our even being aware of it. The communication has become our culture, our vocabulary, the fabric of our lives. And that includes advertising. Repeated many times in a variety of media, the calls to action of ads and slogans have acquired lives of their own, images and messages that are now nearly inseparable from our culture, our social exchanges, our dialogue, and our self-image.
