chapter  7
12 Pages

Come the Depression: Corporate Public Relations and the National Recovery Administration

Following the stock market crash, many business leaders blamed competition for economic problems. For instance, trade association managementconsultant Charles W. Stevenson wrote that money-losing large companies were being "crucified on the cross of competition." Stevenson's proposal, a typical one for this period, was that each industry establish governmentenforced prices and production quotas, with new entrants allowed in only after approval by established companies.1