chapter  8
10 Pages

Bringing Order Out of Chaos": The Public Relations Theory of Edward Bernays

Let's review for a moment: In many public statements by leading businessmen during the 1920s and 1930s, an arrogant frankness was apparent. Before the Depression, for instance, A. B. Farquhar of the National Association of Manufacturers contended that:

Publicist Charles Fay wrote that Americans should and would obey business executives, for "Most of us instinctively recognize big men, and cheerfully take the orders of our betters. . ."2