chapter  9
8 Pages

The Triumph of Manipulation Bernays Becomes Publicist No. 1

At the end of some articles, though, a critical note often appeared. The Survey wondered about "the processes by which the herd instincts are exploited in the instincts of a new and far-ranging salesmanship."7 The Dial had a line, "And with herds to play with, what may not the shepherd accomplish?"8 Ernest Gruening, later to become a senator from Alaska, argued that:

There was evident concern about the potential power of the public relations practitioner.