chapter  10
6 Pages

Public Relations Adds Sugar

Until the Depression, industrial corporations (unlike the railroad, telephone, and electric utility companies) tended to be straightforward in their public relations work. Ivy Lee fought his way past some barriers and seeded companies with like thinkers, but it took the confluence of three streams —the agony of the economy, the failure of the NRA, and the thought of Bernays — to spread public-relations modernity through the Fortune 500.