chapter  4
12 Pages

TEEN The Four-Fold Discipline

Almost every major public relations textbook of the early and mid-1980s contended or implied that the problems of public relations are at the periphery of the occupation. Were it not for a few corrupt practitioners, for fly-bynighters who falsely use the title "public relations counsel," or for certain mildly troublesome practices, public relations would be clothed in such magnificent robes that even insouciant children would not be able to detect nakedness triumphant.1