chapter  1
8 Pages

Voluntarism and Restraint: Early 19th-century Public Relations

Few scholars have attempted to chart the 19th-century ancestors of 20thcentury public relations. One of the best monographs, by Alan Raucher in 1958, noted three major antecedents: press agentry, advertising, and the early attempts of business reformers to place private corporations under some degree of public control.1