ABSTRACT

Are they choosing at random? Is their behavior entirely outside the context of the careful, deliberated, self-conscious decision-making which is the focus of our discussion? On the contrary; their choices appear neither hasty nor careless, and they seem to persist after considerable reflection on the fact that they are violating the "Sure-Thing Principle." Many of the people in this category are, by other standards and to all outward appearances,

emininently reasonable; and they tend articulately to insist that they want to behave this way, even though they may be generally respectful of the Savage postulates. There are strong indications, then, that the Savage postulates are not acceptable to them as a normative theory; the postulates, taken as a whole, do not serve their needs for a logic of choice under uncertainty corresponding to their own preferences.