chapter  5
7 Pages

Engaging Affinity Groups

Among the many supporters of HBCUs are the various affinity groups affiliated with the institutions. These include classes, fraternities and sororities, marching band alumni, student leaders, and local and national social service organizations. Oftentimes, HBCUs do not capitalize on these affinity groups, many of which have affluent and influential members. In this chapter we explore the potential for engaging and raising funds from these groups.