ABSTRACT
This chapter deals with the relationship of popular music production, dissemination, and consumption in relation to fi lm and television. With fi lm, my focus is on commercial feature fi lm and popular music, primarily the popular/rock musicals that followed in the footsteps of the classic Hollywood musicals. With television, I am interested in the impact of the new medium on the impact of rock and roll, and the subsequent role of mainstream television music shows, including those that are a form of reality television. Both fi lm and television have screened popular music documentaries, validating and mythologizing particular performers, styles, and historical moments. A fi nal section on MTV illustrates, once again, the global reach of the music industry, and the synergy between music, marketing, and audiences.
